Executive Summary

  • Client: A leading EdTech platform offering online courses to students worldwide.
  • Challenge: High dropout rates due to lack of engagement in self-paced courses.
  • Solution: A cross-platform mobile application with gamification, adaptive learning, and interactive quizzes.
  • Results:
    • 60% increase in course completion rates.
    • 2x higher engagement with interactive features.
    • 35% reduction in student churn.

“American Chase transformed our platform into an engaging learning experience, keeping students motivated to complete their courses.”

 – Head of Product

Client Background

Who They Are

A global EdTech company providing self-paced and instructor-led online courses in technology, business, and personal development. Their mission is to make education accessible and engaging for learners worldwide.

Pre-Challenge State

  • Offered thousands of courses, but faced low completion rates.
  • Struggled with student engagement, especially in long-format courses.
  • High churn rate due to passive content delivery.

“Students loved enrolling in courses but rarely completed them. We needed a way to keep them engaged throughout their learning journey.“

 – Head of Learning Experience

The Challenge

Pain Points

  1. Low Course Completion: Less than 30% of enrolled students finished their courses.
  2. Lack of Engagement: Minimal interactive elements led to passive learning.
  3. High Dropout Rates: Students left courses within the first 2 weeks.

Business Impact

  • Declining subscription renewals due to poor student retention.
  • Missed revenue opportunities from incomplete certifications and premium courses.
  • Negative user feedback regarding the learning experience.

Client Goals

  • Increase student engagement and completion rates.
  • Introduce interactive features to make learning more immersive.
  • Improve subscription renewals by enhancing user experience.

The Solution

Approach

  • Developed a cross-platform mobile application to deliver a seamless learning experience.
  • Integrated interactive features such as live quizzes, discussion forums, and gamification.
  • Implemented adaptive learning to personalize content based on student progress.

Key Features

  1. Gamification: Added badges, leaderboards, and streak-based rewards.
  2. Live Quizzes & Polls: Engaged students through interactive assessments.
  3. Adaptive Learning Paths: Personalized course recommendations based on progress.
  4. Community & Mentorship: In-app discussion forums and mentor Q&A sessions.
  5. Push Notifications & Reminders: Automated reminders for incomplete lessons.

Implementation Process

Technology Stack

  • Mobile Application: Cross-platform development for wider accessibility.
  • Backend: Cloud-based infrastructure for scalability.
  • Database: Secure, high-performance cloud database.
  • Engagement Tools: In-app messaging and notifications for real-time updates.
  • Analytics: Learning behavior tracking for personalized course recommendations.

Timeline

  • Phase 1 (Research & Design): 4 weeks to analyze student behavior and design engagement features.
  • Phase 2 (Development & Testing): 12-week development cycle with beta testing.
  • Phase 3 (Launch & Optimization): Phased rollout with feedback-based improvements.

Team Structure

  • Product Managers, UI/UX Designers, Mobile Developers, and Learning Experience Experts.

Overcoming Hurdles

  • Optimized app performance for low-bandwidth regions to ensure accessibility.
  • Implemented A/B testing to refine engagement strategies before full-scale launch.

Results and Impact

Quantitative Metrics

60%%

Increase

in course completion rates.

2x Higher Engagement

through gamified learning.

35%%

Reduction

in student dropouts.

Qualitative Benefits

  • ✅ Improved Learning Experience: Students found the platform more engaging and motivating.
  • ✅ Higher Subscription Renewals: More students completed courses and signed up for advanced modules.
  • ✅ Positive Feedback: Students praised the interactive and social learning elements.

“American Chase didn’t just build an app; they helped us create a community of engaged learners.“

  –  Head of Learning Experience.

Project Snapshot

  • Client: Leading EdTech Platform
  • Project Duration: 4 months
  • Platform: Cross-Platform Mobile Application
  • Key Metric: 60% increase in course completion rates

Summary

Developed an AI-powered EdTech app with gamified learning and interactive quizzes, reducing dropouts by 35%.