Executive Summary

  • Client: A leading real estate platform based in Europe.
  • Challenge: Slow property sales due to limited in-person visits and lack of immersive property exploration.
  • Solution: A Native mobile application (Android & iOS) with 360° virtual tours, AI-powered recommendations, and seamless booking for property visits.
  • Results:
    • 50% faster property sales cycle.
    • 40% increase in virtual tour engagement.
    • 25% increase in qualified leads.

“American Chase transformed the way buyers explore properties, making decision-making faster and more engaging.”

 – Head of Digital Strategy

Client Background

Who They Are

A real estate platform that connects buyers, sellers, and agents across Europe. They specialize in high-end residential and commercial properties, helping customers make informed decisions through digital innovations.

Pre-Challenge State

  • Property sales relied heavily on physical visits, leading to delays.
  • Buyers struggled with inconvenient scheduling and travel limitations.
  • Real estate agents faced high drop-off rates from uninterested buyers.

“Our agents wasted hours on property visits that never converted. We needed a digital-first approach.”

 – VP of Sales

The Challenge

Pain Points

  1. Limited Virtual Engagement: Static images and text listings failed to provide a real sense of the property.
  2. Lengthy Sales Cycles: Buyers had to visit multiple properties before making a decision.
  3. Unqualified Leads: Agents spent time on visits that didn’t convert into sales.

Business Impact

  • Lost revenue due to slow conversions.
  • High operational costs from in-person visits with low closure rates.
  • Missed opportunities from remote buyers unable to visit properties.

Client Goals

  • Reduce reliance on physical property visits by offering immersive virtual tours.
  • Shorten the sales cycle and improve lead qualification.
  • Improve agent productivity by reducing time spent on unqualified visits.

The Solution

Approach

  • Developed a Native mobile application for Android and iOS with 360° virtual property tours.
  • Integrated AI-driven property recommendations for personalized search.
  • Implemented seamless booking for in-person visits for serious buyers.

Key Features

  1. 360° Virtual Property Tours: Users can explore properties remotely in high definition.
  2. AI-Powered Recommendations: Machine learning suggests properties based on preferences and browsing history.
  3. Augmented Reality (AR) Staging: Users can visualize different furniture and layouts in real time.
  4. Instant Messaging with Agents: Direct chat functionality for real-time queries.
  5. Seamless Visit Booking: One-tap scheduling for in-person viewings.

Implementation Process

Technology Stack

  • Mobile Application: Native development for Android (Kotlin) and iOS (Swift).
  • Virtual Tour Integration: 360° video rendering and WebGL-based visualization.
  • AI & Personalization: Machine learning for property recommendations.
  • Backend: Scalable API architecture for real-time updates on listings and bookings.
  • Database: Cloud-based real estate listing database with high-speed search.
  • Analytics: User behavior tracking for engagement insights..

Platforms

  • Android (Google Play Store)
  • iOS (Apple App Store)

Timeline

  • Phase 1 (Research & UX Design): 5 weeks analyzing user behavior and testing UI/UX.
  • Phase 2 (Development & Testing): 12 weeks for app development, AI integration, and virtual tour testing.
  • Phase 3 (Deployment & Optimization): Launched with a phased rollout and feedback-driven improvements.

Team Structure

  • Mobile Developers (Kotlin, Swift), AI Engineers, 3D/AR Specialists, UX Designers, and Real Estate Analysts.

Overcoming Hurdles

  • Optimizing Virtual Tours: Ensured seamless 360° viewing with minimal load times.
  • Lead Qualification Improvements: AI refined property suggestions to match serious buyers.

Results and Impact

Quantitative Metrics

50%

Reduction

in the average property sales cycle.

40%

Increase

in virtual tour engagement.

25%

More Qualified Leads

reaching real estate agents.

Qualitative Benefits

  • ✅ Higher Buyer Confidence: Virtual tours helped buyers make faster decisions.
  • ✅ Increased Agent Productivity: Focused on high-intent buyers, reducing wasted visits.
  • ✅ Expanded Reach: Enabled remote and international buyers to explore properties effortlessly.

“With virtual tours, we no longer waste time on uninterested buyers. Our agents now close deals faster than ever.“

  – VP of Sales

Project Snapshot

  • Client: Leading Real Estate Platform, Europe
  • Project Duration: 4.5 months
  • Platform: Native Mobile App (Android & iOS)
  • Key Metric: 50% faster property sales cycle

Summary

Integrated AI-driven virtual tours to increase property inquiries by 35%.