Executive Summary

  • Client: A leading retail giant with 10M+ monthly online shoppers.
  • Challenge: High cart abandonment due to slow checkout and limited payment options.
  • Solution: A React-based web app with UPI integration, auto-fill address, and location-based delivery.
  • Results:
    • 35% reduction in cart abandonment.
    • 25% increase in checkout conversions.
    • 20% decrease in Return-to-Origin (RTO) rates.

Client Background

Who They Are

Client is a household name in retail, operating 500+ stores and a thriving e-commerce platform. Their mission is to deliver seamless shopping experiences both online and offline.

Pre-Challenge State

  • Users faced repetitive form-filling during checkout.
  • Limited payment options (credit/debit cards only) frustrated customers.
  • High RTO rates due to inaccurate address capture.

“Our checkout process was driving customers away. We needed a solution fast.“

 – Head of E-Commerce.

The Challenge

Pain Points

  1. Repetitive Forms: Users had to re-enter addresses and payment details every time.
  2. Limited Payment Options: Lack of UPI and wallet integrations led to drop-offs.
  3. RTO Issues: 15% of deliveries failed due to incorrect addresses.

Business Impact

  • Cart abandonment rates soared to 70%.
  • Lost revenue from customers switching to competitors.

Client Goals

  • Simplify checkout to reduce abandonment.
  • Add UPI and other popular payment methods.
  • Improve address accuracy to reduce RTO.

The Solution

Approach

  • Built a React-based web app for seamless, fast, and responsive checkout.
  • Integrated with Client’s existing e-commerce platform for real-time data sync.

Technologies Used

  • Frontend: React.js for a dynamic, user-friendly interface.
  • Backend: Node.js and Express for scalable APIs.
  • Payment Gateway: UPI, wallets, and card integrations.
  • Location Services: Google Maps API for precise address capture.

Key Features

  1. One-Click Checkout: Saved addresses and payment details for returning users.
  2. UPI Integration: Enabled instant payments via UPI, wallets, and cards.
  3. Location-Based Address Capture: Auto-filled addresses using GPS and Google Maps.
  4. Real-Time Validation: Verified addresses during checkout to reduce RTO.

Implementation Process

Timeline

  • Phase 1 (Discovery): 2 weeks of user journey analysis and stakeholder workshops.
  • Phase 2 (Development): 3-month sprint for app design and integration.
  • Phase 3 (Testing): Rigorous QA and user testing to ensure flawless performance.
  • Phase 4 (Rollout): Gradual release to 100% of users over 2 weeks.

Team Structure

  • React developers, backend engineers, UX/UI designers, and QA testers.

Overcoming Hurdles

  • Integrated the new checkout flow with Client’s legacy e-commerce platform.
  • Ensured compliance with PCI-DSS standards for secure payments.

Results and Impact

Quantitative Metrics

35%

Reduction in Cart Abandonment

Checkout completion rates improved significantly.

25%

Increase in Conversions

UPI integration attracted more users.

20%

Decrease in RTO

Accurate address capture reduced failed deliveries.

Qualitative Benefits

  • 😊 Improved customer satisfaction with faster, hassle-free checkout.
  • 🚀 Enhanced brand loyalty as users returned for the seamless experience.

“The new checkout flow is a game-changer. Our customers love it, and so do we.“

 – Head of E-Commerce

Project Snapshot

  • Client: Retail & E-Commerce, Global
  • Technologies: React.js, Node.js, UPI, Google Maps API
  • Key Metric: 35% reduction in cart abandonment