Executive Summary
- Client: A global e-commerce giant handling millions of daily transactions.
 - Challenge: Struggled with traffic surges during sales events, leading to crashes and slow checkouts.
 - Solution: Migrated to Azure Kubernetes Service (AKS) with Azure Load Balancer for auto-scaling and high availability.
 - Results:
- 99.99% uptime during peak sales events like Black Friday.
 - 60% faster checkout speeds, reducing cart abandonment.
 - 30% cost savings by optimizing infrastructure with auto-scaling.
 
 
“With American Chase’s AKS-based architecture, we handled record-breaking traffic without a hitch.“
– CTO
Client Background
Who They Are
A leading e-commerce retailer operating in multiple countries, handling millions of daily visitors and processing thousands of orders per second.
Pre-Challenge State
- Used a monolithic architecture with on-premise servers, causing performance bottlenecks.
 - Frequent outages during high-traffic sales events.
 - Slow checkout experience led to high cart abandonment rates.
 
“We needed a scalable infrastructure that could handle extreme traffic without disruptions.“
– CTO
The Challenge
Pain Points
- Traffic Spikes Crashed the Platform – On-premise servers couldn’t scale dynamically.
 - Slow Checkout & Payment Failures – High latency frustrated customers, leading to lost revenue.
 - Expensive Overprovisioning – Keeping excess servers idle year-round to prepare for spikes was costly.
 
Business Impact
- Lost revenue due to downtime and abandoned carts.
 - Damaged brand reputation as customers complained about slow performance.
 - Inflexible infrastructure that couldn’t scale efficiently.
 
Client Goals
- Ensure 99.99% uptime during major sales events.
 - Implement auto-scaling to handle unpredictable traffic loads.
 - Reduce checkout times for a seamless shopping experience.
 
The Solution
Approach
- Migrated from monolithic on-premise servers to a containerized microservices architecture using Azure Kubernetes Service (AKS).
 - Used Azure Load Balancer to distribute traffic efficiently across multiple regions.
 - Implemented Azure Cache for Redis to speed up frequent queries and improve checkout performance.
 
Technologies Used
- Orchestration & Scaling: Azure Kubernetes Service (AKS)
 - Traffic Distribution: Azure Load Balancer & Azure Traffic Manager
 - Data Caching: Azure Cache for Redis
 - Monitoring & Security: Azure Monitor, Azure Application Gateway
 
Key Features
- Auto-Scaling with AKS – Automatically scaled resources up during traffic surges and down during low activity, reducing costs.
 - Load Balancing Across Regions – Ensured fast response times by routing users to the nearest available data center.
 - Optimized Checkout Flow – Integrated Azure Cache for Redis to reduce load times for product pages and checkout.
 
Implementation Process
Timeline
- Phase 1 (Assessment): 4 weeks analyzing existing infrastructure.
 - Phase 2 (Migration & Development): 3 months implementing AKS and microservices.
 - Phase 3 (Testing & Optimization): 2 months load testing and fine-tuning performance.
 
Team Structure
- Cloud Architects – Designed AKS-based infrastructure.
 - DevOps Engineers – Automated deployments with CI/CD.
 - Site Reliability Engineers (SREs) – Monitored and optimized performance.
 
Overcoming Hurdles
- Ensured zero downtime migration by gradually shifting traffic to AKS clusters.
 - Used Azure Chaos Studio to simulate traffic spikes and improve system resilience.
 
Results and Impact
Quantitative Metrics
99.99%
Uptime
No outages during peak sales events.
60%
Faster Checkout
Page loads and transactions were optimized.
30%
Cost Savings
Auto-scaling reduced infrastructure wastage.
Qualitative Benefits
- Higher customer satisfaction due to a smooth shopping experience.
 - Faster global deliveries by reducing backend processing times.
 - Improved DevOps agility with microservices enabling faster updates.
 
“Black Friday used to be a nightmare for us. With AKS, we handled record-breaking traffic seamlessly.“
– CTO
Project Snapshot
- Client: Global E-Commerce Retailer
 - Project Duration: 6 months
 - Technologies: AKS, Azure Load Balancer, Azure Traffic Manager, Azure Cache for Redis
 - Key Metric:99.99% uptime during peak sales
 
“American Chase didn’t just migrate our platform—they made it future-proof.“
– CTO
Summary
Implemented AKS and Azure Load Balancer to handle Black Friday traffic spikes, ensuring 99.99% uptime.