Executive Summary
- Client: A global e-commerce giant handling millions of daily transactions.
- Challenge: Struggled with traffic surges during sales events, leading to crashes and slow checkouts.
- Solution: Migrated to Azure Kubernetes Service (AKS) with Azure Load Balancer for auto-scaling and high availability.
- Results:
- 99.99% uptime during peak sales events like Black Friday.
- 60% faster checkout speeds, reducing cart abandonment.
- 30% cost savings by optimizing infrastructure with auto-scaling.
“With American Chase’s AKS-based architecture, we handled record-breaking traffic without a hitch.“
– CTO
Client Background
Who They Are
A leading e-commerce retailer operating in multiple countries, handling millions of daily visitors and processing thousands of orders per second.
Pre-Challenge State
- Used a monolithic architecture with on-premise servers, causing performance bottlenecks.
- Frequent outages during high-traffic sales events.
- Slow checkout experience led to high cart abandonment rates.
“We needed a scalable infrastructure that could handle extreme traffic without disruptions.“
– CTO
The Challenge
Pain Points
- Traffic Spikes Crashed the Platform – On-premise servers couldn’t scale dynamically.
- Slow Checkout & Payment Failures – High latency frustrated customers, leading to lost revenue.
- Expensive Overprovisioning – Keeping excess servers idle year-round to prepare for spikes was costly.
Business Impact
- Lost revenue due to downtime and abandoned carts.
- Damaged brand reputation as customers complained about slow performance.
- Inflexible infrastructure that couldn’t scale efficiently.
Client Goals
- Ensure 99.99% uptime during major sales events.
- Implement auto-scaling to handle unpredictable traffic loads.
- Reduce checkout times for a seamless shopping experience.
The Solution
Approach
- Migrated from monolithic on-premise servers to a containerized microservices architecture using Azure Kubernetes Service (AKS).
- Used Azure Load Balancer to distribute traffic efficiently across multiple regions.
- Implemented Azure Cache for Redis to speed up frequent queries and improve checkout performance.
Technologies Used
- Orchestration & Scaling: Azure Kubernetes Service (AKS)
- Traffic Distribution: Azure Load Balancer & Azure Traffic Manager
- Data Caching: Azure Cache for Redis
- Monitoring & Security: Azure Monitor, Azure Application Gateway
Key Features
- Auto-Scaling with AKS – Automatically scaled resources up during traffic surges and down during low activity, reducing costs.
- Load Balancing Across Regions – Ensured fast response times by routing users to the nearest available data center.
- Optimized Checkout Flow – Integrated Azure Cache for Redis to reduce load times for product pages and checkout.
Implementation Process
Timeline
- Phase 1 (Assessment): 4 weeks analyzing existing infrastructure.
- Phase 2 (Migration & Development): 3 months implementing AKS and microservices.
- Phase 3 (Testing & Optimization): 2 months load testing and fine-tuning performance.
Team Structure
- Cloud Architects – Designed AKS-based infrastructure.
- DevOps Engineers – Automated deployments with CI/CD.
- Site Reliability Engineers (SREs) – Monitored and optimized performance.
Overcoming Hurdles
- Ensured zero downtime migration by gradually shifting traffic to AKS clusters.
- Used Azure Chaos Studio to simulate traffic spikes and improve system resilience.
Results and Impact
Quantitative Metrics
99.99%
Uptime
No outages during peak sales events.
60%
Faster Checkout
Page loads and transactions were optimized.
30%
Cost Savings
Auto-scaling reduced infrastructure wastage.
Qualitative Benefits
- Higher customer satisfaction due to a smooth shopping experience.
- Faster global deliveries by reducing backend processing times.
- Improved DevOps agility with microservices enabling faster updates.
“Black Friday used to be a nightmare for us. With AKS, we handled record-breaking traffic seamlessly.“
– CTO
Project Snapshot
- Client: Global E-Commerce Retailer
- Project Duration: 6 months
- Technologies: AKS, Azure Load Balancer, Azure Traffic Manager, Azure Cache for Redis
- Key Metric:99.99% uptime during peak sales
“American Chase didn’t just migrate our platform—they made it future-proof.“
– CTO
Summary
Implemented AKS and Azure Load Balancer to handle Black Friday traffic spikes, ensuring 99.99% uptime.