Executive Summary

  • Client: A global e-commerce giant handling millions of daily transactions.
  • Challenge: Struggled with traffic surges during sales events, leading to crashes and slow checkouts.
  • Solution: Migrated to Azure Kubernetes Service (AKS) with Azure Load Balancer for auto-scaling and high availability.
  • Results:
    • 99.99% uptime during peak sales events like Black Friday.
    • 60% faster checkout speeds, reducing cart abandonment.
    • 30% cost savings by optimizing infrastructure with auto-scaling.

With American Chase’s AKS-based architecture, we handled record-breaking traffic without a hitch.

 – CTO

Client Background

Who They Are

A leading e-commerce retailer operating in multiple countries, handling millions of daily visitors and processing thousands of orders per second.

Pre-Challenge State

  • Used a monolithic architecture with on-premise servers, causing performance bottlenecks.
  • Frequent outages during high-traffic sales events.
  • Slow checkout experience led to high cart abandonment rates.

We needed a scalable infrastructure that could handle extreme traffic without disruptions.

 – CTO

The Challenge

Pain Points

  1. Traffic Spikes Crashed the Platform – On-premise servers couldn’t scale dynamically.
  2. Slow Checkout & Payment Failures – High latency frustrated customers, leading to lost revenue.
  3. Expensive Overprovisioning – Keeping excess servers idle year-round to prepare for spikes was costly.

Business Impact

  • Lost revenue due to downtime and abandoned carts.
  • Damaged brand reputation as customers complained about slow performance.
  • Inflexible infrastructure that couldn’t scale efficiently.

Client Goals

  • Ensure 99.99% uptime during major sales events.
  • Implement auto-scaling to handle unpredictable traffic loads.
  • Reduce checkout times for a seamless shopping experience.

The Solution

Approach

  • Migrated from monolithic on-premise servers to a containerized microservices architecture using Azure Kubernetes Service (AKS).
  • Used Azure Load Balancer to distribute traffic efficiently across multiple regions.
  • Implemented Azure Cache for Redis to speed up frequent queries and improve checkout performance.

Technologies Used

  • Orchestration & Scaling: Azure Kubernetes Service (AKS)
  • Traffic Distribution: Azure Load Balancer & Azure Traffic Manager
  • Data Caching: Azure Cache for Redis
  • Monitoring & Security: Azure Monitor, Azure Application Gateway

Key Features

  1. Auto-Scaling with AKS – Automatically scaled resources up during traffic surges and down during low activity, reducing costs.
  2. Load Balancing Across Regions – Ensured fast response times by routing users to the nearest available data center.
  3. Optimized Checkout Flow – Integrated Azure Cache for Redis to reduce load times for product pages and checkout.

Implementation Process

Timeline

  • Phase 1 (Assessment): 4 weeks analyzing existing infrastructure.
  • Phase 2 (Migration & Development): 3 months implementing AKS and microservices.
  • Phase 3 (Testing & Optimization): 2 months load testing and fine-tuning performance.

Team Structure

  • Cloud Architects – Designed AKS-based infrastructure.
  • DevOps Engineers – Automated deployments with CI/CD.
  • Site Reliability Engineers (SREs) – Monitored and optimized performance.

Overcoming Hurdles

  • Ensured zero downtime migration by gradually shifting traffic to AKS clusters.
  • Used Azure Chaos Studio to simulate traffic spikes and improve system resilience.

Results and Impact

Quantitative Metrics

99.99%

Uptime

No outages during peak sales events.

60%

Faster Checkout

Page loads and transactions were optimized.

30%

Cost Savings

Auto-scaling reduced infrastructure wastage.

Qualitative Benefits

  • Higher customer satisfaction due to a smooth shopping experience.
  • Faster global deliveries by reducing backend processing times.
  • Improved DevOps agility with microservices enabling faster updates.

Black Friday used to be a nightmare for us. With AKS, we handled record-breaking traffic seamlessly.

 – CTO

Project Snapshot

  • Client: Global E-Commerce Retailer
  • Project Duration: 6 months
  • Technologies: AKS, Azure Load Balancer, Azure Traffic Manager, Azure Cache for Redis
  • Key Metric:99.99% uptime during peak sales

American Chase didn’t just migrate our platform—they made it future-proof.

 – CTO

Summary

Implemented AKS and Azure Load Balancer to handle Black Friday traffic spikes, ensuring 99.99% uptime.